Terms of Service

The Service is operated by Ameveo Limited, a private limited company registered in England and Wales under company number 14276820, with its registered office at Mansion House, Manchester Road, Altrincham, Cheshire, WA14 4RW, United Kingdom.

You can reach us, and send any formal notice under these Terms, at support@vitellian.com. We may give you notices through the Service or by email to the address on your account.

You may use the Service only if you are at least 18 years old and able to form a binding contract. The Service is intended for use by businesses. By accepting these Terms you confirm that you are using the Service wholly or mainly for the purposes of your trade, business, craft or profession, and that if you are using it on behalf of a business or other organisation you are authorised to bind that organisation, in which case “you” refers to that organisation.

Nothing in these Terms limits any rights you have that cannot lawfully be excluded or limited, including any rights you may have as a consumer.

MaxMyMarket is an AI-assisted marketing assistant for small businesses. Which parts are available to you depends on your plan, your settings, and which features we have switched on. Depending on those, the Service may:

• learn about your business, including by researching publicly available information about it (for example your existing website) so that it can write about you accurately;
• generate marketing content - text, images, and on some plans short videos;
• schedule that content and publish it to the accounts you connect;
• read comments on your published posts, classify them, and - where you turn this on - draft or publish replies;
• report engagement figures the connected platforms make available to us;
• build, host, translate and maintain a website for your business, at a subdomain we provide or at a custom domain (sections 9 and 10);
• let you list products and take payment from your own customers on that website (section 11);
• send you service messages, reminders and summaries by email and web push.

The Service relies on automated systems and artificial intelligence. We may add, change, or remove features at any time (section 13). We do not guarantee any particular marketing outcome, level of reach, engagement, sales, or other result, and nothing shown in the Service or in our marketing is a promise of results.

You must provide accurate information when you register and keep it up to date. You are responsible for all activity under your account and for keeping your login credentials secure. Tell us promptly at support@vitellian.com if you believe your account has been compromised. You may not share your account, or resell or provide the Service to a third party, without our written agreement.

You may delete your account at any time from your account settings. Deletion is permanent: it cancels your subscriptions, removes your data (including any website we host for you, which will stop being served), and cannot be undone. Section 17 explains what survives.

The plans, prices, and what each includes are shown in the Service and may change over time. Payments are processed by Stripe; we do not receive or store your card details. Where billing is enabled:

• Subscriptions are billed in advance on a recurring basis (monthly or yearly, as you choose) and renew automatically for successive periods until cancelled.
• Free trials. Where a free trial is offered, it converts into a paid subscription at the end of the trial unless you cancel before it ends. Trials are limited to one per customer; we may decline a trial to an account or business that has already used one.
• Cancelling. You can cancel at any time from your account settings, effective at the end of the current billing period. You keep access until then. Unless the law requires otherwise, fees already paid are non-refundable and part periods are not refunded.
• One-off and add-on charges. Some things are charged separately from your plan - for example a one-off website build fee, a recurring website maintenance or hosting add-on, extra languages, and domain registration and renewal (section 10). Each is shown with its price and billing frequency before you buy it, and each is payable in addition to your plan.
• Tax. Prices are in pounds sterling and are exclusive of VAT and other taxes. We are not currently registered for UK VAT and do not charge VAT. If tax becomes chargeable we will show it separately before it applies. You are responsible for any other taxes arising from your own use of the Service.
• Reference prices. Where a plan shows a reduced price alongside a higher struck-through price, the reduced price is what you pay now and the higher price is a price we genuinely charge or have committed to charge after the introductory period.
• Price changes.We may change prices on at least 30 days' notice, taking effect at your next renewal. If you do not accept a new price, cancel before it takes effect; continuing to use a paid plan afterwards means you accept it.
• Failed payments. If a payment fails or an account is overdue, we may suspend paid features, including publishing and website hosting, until it is resolved.

By connecting a social media or business account to the Service, you:

• authorise us to access that account and to create, schedule, publish, and manage content and comments on your behalf, in line with your chosen settings;
• confirm that you own the account, or are permitted to manage it, and that letting us act on it does not breach any agreement you have with the platform or anyone else; and
• acknowledge that you may disconnect any account at any time, and that doing so stops the Service acting on that account going forward.

Connected platforms (such as Meta's Facebook and Instagram) are operated by third parties under their own terms and policies, which you remain responsible for following. We are not affiliated with, endorsed by, or acting for those platforms. We are not responsible for their acts or omissions, including changes to their APIs, content rejection, rate-limiting, account suspension or termination, loss of access to a Page or profile, or any failure of a post to be delivered or shown. Where a platform supports it, we connect using its official authorisation flow and store access tokens encrypted; we ask you not to share account passwords.

Content produced by the Service is generated automatically and may be inaccurate, incomplete, outdated, or unsuitable for a given purpose. It will not always reflect your intentions. You are solely responsible for the content published from your account, including its accuracy and its compliance with applicable law and platform rules - for example advertising and consumer-protection rules, the CAP Code, price and offer claims, prize-draw and promotion rules, professional-conduct rules in regulated trades, and the rights of third parties.

You control how content is published. If you choose a review-before-publish mode, content is saved as a draft for your approval before it goes out. If you choose an automatic mode, you authorise the Service to publish generated content to your connected accounts without prior review by you, and you accept responsibility for what is published in that mode. We strongly recommend reviewing content wherever accuracy matters - claims about prices, availability, qualifications, safety, or named third parties in particular.

Generated images and video are illustrative. They may not depict your actual premises, staff, stock, or work. Do not present them as photographs of your business where that would mislead, and check any labelling or disclosure obligations that apply to AI-generated or synthetic material in your market before publishing.

You agree not to use the Service to:

• break any law, or infringe anyone's intellectual property, privacy, or other rights;
• publish content that is unlawful, defamatory, deceptive, discriminatory, harassing, obscene, sexually explicit, violent, or that promotes self-harm or illegal activity;
• misrepresent your identity, qualifications, or business, or publish content on accounts you do not own or have permission to manage;
• send unsolicited marketing in breach of applicable law, or use the Service for spam, scraping, or bulk automated engagement;
• upload material you do not have the rights to, including photographs, logos, music, or images of identifiable people who have not agreed to appear;
• interfere with, probe, or attempt to gain unauthorised access to the Service or its systems, or circumvent any usage limits, rate limits, or security measures;
• use the Service to develop a competing product, or to train a machine-learning model, or reverse engineer it - except to the extent that restriction is prohibited by law.

You are responsible for the accuracy of the information you give us about your business, and for ensuring you hold the rights to any materials you upload. We may set and enforce fair-use limits on generation, storage, and API calls to keep the Service workable for everyone.

Where your plan includes it, we can design, build, translate, host and maintain a website for your business. The site is generated from information about your business and is published at a subdomain we provide, or at a custom domain (section 10).

• Approval. A site goes live when you publish it. You are responsible for reviewing it before and after publication, and for the content on it, exactly as for any other content generated by the Service (section 7).
• Your site's own legal obligations are yours. If your site collects enquiries, takes bookings, sells anything, or uses cookies, you are the one who must meet the resulting obligations - including publishing your own privacy notice and terms, making the trading disclosures your business is required to make, giving consumers the information and cancellation rights they are entitled to, and getting any consent required for cookies or marketing. We give you the tools; we do not provide legal compliance for your business.
• Hosting. We host your site as a service to you. We do not monitor its content, and we act on notices of unlawful content as described in section 19. We may suspend or take down a site that breaches section 8, that exposes us to legal risk, that is the subject of a valid legal notice, or where your account is unpaid.
• Ending hosting. If your plan or add-on ends, or you delete your account, your site stops being served. Export anything you want to keep first - we are not obliged to retain or restore a site after it ends.

Where we offer it, you can search for a domain name and buy it through the Service instead of going to a registrar yourself. This is a convenience service and it has terms you should understand before you use it:

• How the registration is held. We register the domain through our own account with our registrar, and we may be recorded as the registrant or the administrative contact for it. That means the registration is held by us for your benefit; you do not automatically become the registrant of record simply by paying us. We will not use the domain for anything other than serving your site, and we will not knowingly let it lapse while your subscription is current and paid.
• Price and renewal.The price you pay is the registrar's price plus our margin, and is billed as a yearly subscription that renews automatically until cancelled. Registry and registrar prices change; we will tell you before a changed renewal price applies.
• Refunds. Domain registrations are effectively non-refundable once made, because we are charged for them by the registrar and cannot reverse them. If a registration fails after you have paid, we will cancel the subscription and refund you.
• Taking the domain with you.If you stop using the Service, you may ask us to transfer the domain to a registrar account of your own. We will not unreasonably refuse, and we will not charge you a fee to do so, but transfers are subject to the registry's and registrar's rules (including transfer locks after registration or a change of registrant) and to your account being paid up. If you do not ask for a transfer, the domain may be allowed to lapse after your subscription ends and may then be registered by anyone.
• Registry rules.Domains are subject to the rules of the relevant registry and to ICANN policies, including dispute-resolution policies. You confirm that your choice of domain does not infringe anyone's trade mark or other rights, and you are responsible for any dispute about it.
• Alternatively, bring your own. You can always buy a domain yourself at any registrar and point it at your site instead. We recommend this if long-term control of the name matters to you.

Where enabled, you can list products or services on your site and take payment from your own customers. Payments run through Stripe Connect: you onboard your own Stripe account, and payments for your sales settle to that account, less Stripe's fees and any platform fee we disclose to you.

• You are the seller. The contract for anything sold through your site is between you and your customer. We are not a party to it, we are not the seller, and we do not take responsibility for your products, services, descriptions, prices, stock, delivery, or aftercare.
• Your obligations to your customers. You are responsible for meeting every legal obligation you owe them - consumer rights, pre-contract information, cancellation and returns, product safety and labelling, delivery and distance-selling rules, guarantees, and complaints handling - and for charging and accounting for any VAT or other tax on your sales.
• How the charge appears. We set your connected account as the settlement merchant, so your business name and details are what your customer sees on their card statement. Payments are nonetheless processed through our platform account before settling to yours.
• Refunds and chargebacks. Refunds, disputes and chargebacks on your sales are yours to handle and yours to bear. Because payments are processed through our platform account, our payment provider debits a disputed amount and its fee from us in the first instance; you authorise us to recover that amount from you by reversing the corresponding transfer to your connected account, by setting it off against any sum we owe you, or by charging your payment method. If we later win the dispute, we return the recovered amount to you. Where any other fee, fine, penalty, or claim relating to a transaction on your site falls on us, you will reimburse us in full.
• Stripe's terms apply to you directly.Using Connect means accepting Stripe's connected account agreement. Stripe decides whether to accept your business and may hold, delay, or reverse funds under its own terms; we cannot override that.
• Restricted businesses.You may not sell anything you are not lawfully entitled to sell, anything on Stripe's restricted-business list, or anything requiring a licence you do not hold (for example alcohol, tobacco, vapes, medicines, weapons, financial or gambling services, or age-restricted goods without proper age verification).
• Suspension. We may switch off payments on your site immediately if we reasonably suspect fraud, illegality, a breach of this section, or a risk to us, our payment providers, or your customers.

Your content.You keep all rights you already hold in the information, text, images, and other materials you provide (“Your Content”). You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, translate, and process Your Content for the purpose of operating the Service and providing it to you, including generating and publishing marketing content and hosting your website. This licence lasts as long as we hold the content for you, and ends when you delete it or your account - except for material already published to a third-party platform or already supplied to your own customers, which we cannot recall.

Generated content.As between you and us, you may use the content the Service generates for you for your own business purposes. Because it is produced by automated systems, we make no representation that it is original or that it attracts copyright or any other protection, and materially similar content may be generated for others. You remain responsible for checking that your use of generated content does not infringe anyone's rights.

Our materials. The Service itself - its software, prompts, templates, design, and branding - is owned by us or our licensors and protected by intellectual property law. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to use the Service; no other rights are granted.

Feedback. If you send us suggestions, we may use them without obligation or payment to you.

Aggregated data.We may create and use anonymised and aggregated data derived from use of the Service - data that does not identify you, your business, or any individual, and from which you cannot reasonably be re-identified - to operate, analyse, and improve the Service. We do not use your content or your customers' personal data to train our own AI models, and we do not permit our AI providers to use it to train theirs.

We aim to keep the Service available but do not guarantee that it will be uninterrupted, error-free, or secure, and we do not offer a service-level guarantee. We may suspend, withdraw, or restrict all or part of the Service for operational, maintenance, legal, or security reasons.

Support is provided by email at support@vitellian.com during normal UK business hours, on a reasonable-endeavours basis.

We may change the Service. Where a change materially and adversely reduces a core feature of the plan you pay for, we will give you reasonable notice and you may cancel and receive a pro-rata refund of any fees you have paid in advance for the period after cancellation.

Our Privacy Policy explains what personal data we collect about you, how we use it, and your rights, and forms part of these Terms.

For some personal data we act as a processor on your behalf- in particular, data about people who comment on your posts, people who submit your website's contact or enquiry forms, and customers who order through your site. For that data you are the controller: you decide why it is processed, you must have a lawful basis for it, and you must give those people the information the law requires. Annex A sets out the terms on which we process it, and satisfies the written contract required by Article 28 of the UK GDPR.

You must not use the Service to process special category data (such as health, religious, or biometric data), criminal offence data, or children's data, and you must not send us such data through it.

To the fullest extent permitted by law, the Service is provided “as is” and “as available”, and we exclude all warranties, conditions, and representations not expressly stated in these Terms - including any implied terms as to satisfactory quality, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that generated content will be accurate, original, or suitable, that the Service will achieve any marketing result, that connected platforms will accept or display your content, or that your website will rank, perform, or convert in any particular way.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.

Subject to that, we are not liable for: (a) any indirect or consequential loss; or (b) loss of profits, revenue, sales, business, contracts, goodwill, reputation, anticipated savings, or data, in each case whether or not foreseeable.

Subject to the first paragraph of this section, our total liability arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, is limited in aggregate to the greater of (i) the total fees you paid us for the Service in the 12 months before the event giving rise to the claim, and (ii) £100.

In particular, and without limiting the above, we are not liable for: content published from your account, including in automatic mode; the acts, omissions, policies, or pricing of third-party platforms, registrars, registries, or payment providers; the suspension, restriction, or loss of a connected account or a domain; transactions between you and your own customers; or any loss caused by your failure to review content before it is published.

You agree that these limits are reasonable given the price of the Service and the fact that you control what is published and can review it before it goes out.

You agree to indemnify us against any claims, losses, liabilities, fines, and reasonable costs (including legal fees) arising from your use of the Service, Your Content, content published from your account or on your website, goods or services you sell through your site, your breach of these Terms, or your breach of any third-party platform's terms or of any law. This does not apply to the extent a claim results from our own breach of these Terms or our negligence.

You may stop using the Service, cancel your subscription, and delete your account at any time (sections 4 and 5). We may suspend or terminate your access, in whole or in part, if you breach these Terms, if your account is unpaid, if required by law or by a connected platform or provider, or where necessary to protect the Service, other users, or third parties. Where practical and lawful we will tell you first and give you a chance to put things right; where the risk is serious we may act immediately.

On termination your right to use the Service ends, your website stops being served, and we may delete your data in accordance with our Privacy Policy. Sections that by their nature should survive - including sections 7, 8, 11, 12, 14, 15, 16, 17, 19, 21, 22 and Annex A - continue to apply.

If you believe content published through the Service - including on a website we host or a post we published - is unlawful, infringes your rights, or breaches section 8, email support@vitellian.comwith the subject “Content report”. Tell us the exact URL, what is wrong with it, why you say so, and how to contact you. We will review reports promptly and may remove or disable access to content, or suspend an account, where we consider it appropriate. We will tell the affected customer what we have done and why, unless we are legally prevented from doing so, and they may contest the decision by replying to us.

If you are unhappy with the Service, contact us at support@vitellian.com and we will try to resolve it. We aim to acknowledge complaints within five working days.

We may update these Terms. When we make material changes, we will update the version and effective date above and give reasonable notice - by email, in the Service, or by asking you to accept the updated Terms. Changes take effect from the date stated, or on your next renewal where they affect price or a core commitment. If you do not accept a change you may cancel before it takes effect; continuing to use the Service afterwards means you accept it.

These Terms, and any dispute or claim arising out of them or the Service (including non-contractual ones), are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction - except that if you are a consumer you also keep the benefit of any mandatory protections and any right to bring proceedings in the courts of the country where you live.

These Terms (together with the Privacy Policy, Annex A, and the plan details shown in the Service) are the entire agreement between you and us about the Service, and replace any earlier version. If any provision is found unenforceable, the rest continues in force. Our failure to enforce a right is not a waiver of it. You may not transfer your rights or obligations without our consent; we may transfer ours to an affiliate or in connection with a reorganisation, merger, or sale of our business, provided your rights are not reduced. Nobody other than you and us has any right to enforce these Terms. We are not liable for failures caused by events beyond our reasonable control.

Questions about these Terms? Contact Ameveo Limited at support@vitellian.com, or write to us at Mansion House, Manchester Road, Altrincham, Cheshire, WA14 4RW, United Kingdom.